A New Horizon: Passing the Torch at By the Sea Organic
To our beloved By the Sea community,
Since 2007, By the Sea Organics has been more than just a brand; it has been a journey toward mindfulness, beauty, and ethical living. From my early days in corporate fashion working for Ralph Lauren, Donna Karan, Abercrombie & Fitch, Nautica, and the Gap to finding my heart in the artisan villages of India and the shores of Hawaii, this brand has allowed me to share a vision of "slow fashion" with all of you.
Today, I am sharing some bittersweet but exciting news: as I prepare to step into my next chapter of retirement, I am officially looking for the right person to take the helm of By the Sea Organics.
Our business is officially for sale.
This isn't a "goodbye" to the brand, but rather an invitation for a new visionary to lead it. We have built a solid foundation rooted in:
- Zero-waste production and fair-trade artisan partnerships.
- A loyal community of conscious consumers based in caring and love.
- A growing presence in both the eco-luxury and sustainable home markets.
The world is finally catching up to the importance of organic, fairly traded goods. With our established supply chain and digital footprint, the potential for expansion—from new product lines to global wholesale—is truly endless. I am committed to staying on for a full year of onboarding to ensure the new owner is set up for total success.
To our customers: thank you for being the heartbeat of this company. Your support has proven that style doesn't have to come at the cost of the planet.
If you or someone you know is a passionate entrepreneur ready to lead a brand with a soul, you can find the official listing on BizBuySell here.
With gratitude and aloha,
Kathryn Letson
Founder, By the Sea Organics
Founder, By the Sea Organics
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